Fresh electricity supplier industry frequently hit Ziyun cold chain cold chain extension to call attention

After the well-known platform 77 delicious crashing down, fresh electricity supplier industry years again from the news: fresh business enterprises have been living network launched last year O2O was fresh convenience project was suspended, Jingdong home electricity supplier giant Jingdong's O2O platform into a disguised layoffs storm......
Fresh turmoil has also been widespread concern in the industry, deputy director of logistics magazine editorial board, Ziyun company chairman Luo Jianhui believes that the fresh business platform with a series of setbacks, cold chain logistics supervision lag has great relationship.
Fresh electricity into an eventful year
Data show that fresh food in China's electricity supplier penetration of less than 3%, compared to clothing and 3C digital products, electricity supplier penetration rate of 20%, fresh upgrade space is also very large. So fresh electricity supplier industry has been the industry as the last piece of blue ocean electricity supplier, fresh electricity supplier platform has also been favored by the capital market.
However, in 2016, the development of fresh electricity supplier has suffered setbacks. In April, 77 famous delicious fresh business platform has received huge investments in the international electricity supplier giant Amazon, suddenly announced the suspension of business and close the website; in May, the media reported that the original life network had convenient APP has been shelved, because the company believes that this business model.
The same experience as well as Jingdong's fresh electronic business platform Jingdong. In mid April, the Jingdong announced the home and dada merger; in early May, Jingdong home into a disguised layoffs storm, the Jingdong staff home pictures banner protest disguised layoffs began to spread in the circle of friends, micro-blog.
According to the China agricultural fresh electricity development forum data show that the profit of only 1% in the fresh electricity supplier, the basic level of 4%, there are 88% little loss, the remaining 7% is in a huge loss of state.
Cold chain logistics: self or capital is not dead?
Fresh electricity supplier is difficult, a serious loss of the situation in the industry, but also aroused the vigilance of the industry. Deputy director of logistics magazine editorial board, Ziyun chairman Luo Jianhui pointed out that the Jingdong can quickly open the electricity supplier giant appliances, clothing and other business market, have been in the fresh market a series of defeats, a large part of the reason lies in the fresh electricity supplier supporting services not timely follow-up, such as cold chain logistics supervision service.
An unnamed industry sources, due to China's cold chain logistics compared with developed countries in Europe and the United States started late, the market is not perfect, cold chain logistics regulation is not in place. In order to guarantee the transportation of fresh products is not a problem, many enterprises have to pay out a large amount of funds from the construction of cold chain logistics, business risk is greatly increased, and had 77 delicious convenience are down on the huge cost pressures brought by the construction of cold chain logistics.
Compared to self built cold chain logistics, the use of third party cold chain logistics can really help save a large part of the cost of the platform. However, the current cold chain logistics is chaotic, some refrigerated truck drivers in the presence of refrigeration equipment to switch off to save costs and other acts, to the product of fresh products caused great hidden dangers. Once the emergence of fresh product quality problems, it may give a fatal blow to the development of the platform. Since the cold chain logistics is a slow death, death is not built!" The industry insiders said.
Ziyun cold chain force fresh logistics last mile"
But for fresh electricity supplier cold chain logistics in the future, it was also expressed optimism. Deputy director of logistics magazine editorial board, Ziyun company chairman Luo Jianhui said that the rapid development of Internet technology and the increasing of intelligent, can certainly help fresh business platform to crack the third party logistics of cold chain monitoring problems, the current Ziyun cold chain in this area has made great breakthrough.
According to Luo Jianhui introduction, Ziyun cold chain through independent research and development of intelligent terminal equipment, the detailed index data will transport goods, transport vehicles, transport personnel and transportation routes are real-time gathered in Ziyun cold chain database, only a smart mobile phone can easily achieve the vehicle during transport scheduling, temperature and humidity monitoring requirements
"Ziyun cold chain for the first time in the industry to achieve the full coverage of the monitoring of cold chain transportation, complete cold chain goods back from the whole factory, data warehousing and transportation to the sales terminal, effectively solve the cold chain logistics industry 'last mile' problem. Fresh electricity supplier platform for third party cold chain logistics monitoring, provides a good guarantee." Expert analysis.
According to the reporter, aiming at the problem of poor consumer experience, Ziyun cold chain logistics information, also provide a whole range of temperature and humidity information, shelf life and remind the custom menu push and other value-added services to consumers through the food safety Po APP, so that consumers most concerned about food safety can touch, improve the consumer experience.